Analytics Software

Matomo is a privacy-first web and app analytics platform designed to help teams measure performance with accurate, first-party data. It positions itself as an ethical alternative to Google Analytics, emphasizing data ownership, privacy protection, and the ability to analyze traffic without compromising user trust.

Google Analytics 4 (GA4) is Google’s analytics platform for measuring user behavior across websites and mobile apps using an event-based data model. It helps teams understand acquisition, engagement, retention, and conversions, with built-in reporting, exploration tools, and integrations across the Google marketing ecosystem.

Amplitude is a digital analytics and experimentation platform that helps teams understand user behavior, answer product questions with trustworthy data, and optimize experiences through testing and personalization. It combines self-serve product analytics with AI-assisted insights so teams can move from “what happened” to “what to do next” faster.

RudderStack is a warehouse-native customer data platform (CDP) for collecting, transforming, and routing real-time event data from web, mobile, and server sources to your data cloud and downstream tools. It emphasizes privacy controls, data quality governance, and flexibility so teams can activate first-party customer data without losing ownership or relying on a vendor-managed data store.

Mixpanel is a product analytics platform focused on event tracking and behavioral analysis so teams can understand how users engage, convert, and return. It helps answer product questions quickly with self-serve reporting, funnel and retention analysis, and shareable insights to drive acquisition, growth, and retention.

Twilio Segment is a customer data platform (CDP) that collects customer events and profile data from websites, apps, servers, and cloud tools, then unifies it into clean, consented, identity-resolved customer profiles. It helps teams activate that data across marketing, analytics, product, and advertising tools in near real time, with governance, privacy controls, and AI-driven capabilities for personalization and prediction.

PostHog is an all-in-one product analytics and experimentation platform designed for product engineers and data teams to build, test, measure, and improve software. It centralizes customer and product usage data, helping teams understand behavior, run experiments, and make product decisions faster. It also includes AI-assisted workflows intended to reduce busywork and speed up analysis and product iteration.